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Jaz, Your Pricing Queen

Welcome to the Creative Business Kitchen, may I take your order?

Every Wednesday I serve up a healthy helping of tips, tools, and recipes for success on a silver platter to run a freelance creative business that makes you money. From setting prices to finding hungry clients, personalised coaching to free pricing tools, I help you create your own recipe for success that feeds your passion and brings home the bacon.

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"When I first went full-time freelance" on a placecard
Featured Post

Pull up a chair, let's dish 🪑

When I first went full-time freelance, I decided I was going to make it and be wildly successful. I was just going to dominate the freelance biz, have client work constantly out the wazoo, fully booked and busy. *spoiler alert* it didn't exactly go to plan. For the first year or so freelancing, I was just making ends meet. I was taking on almost any job I could to make sure I was earning that ramen profit number with my super low hourly rate. I had a tiny little studio that had terrible...

11 months ago • 2 min read

Last week you may remember I shared some of the links to my blog that I found in the Great Relinking 2024... it's now a thing. Well, one of those was my popular blog, Should my pricing be public? Within this blog I explored the pros and cons of the public pricing process: Pro: You can quickly weed out the ones who absolutely cannot afford you Pro: It’s clear you have nothing to hide Pro: It’s obvious that your rates are the same, regardless of who the client is (and how cashed up they are)...

about 2 months ago • 2 min read

On Monday here in Melbourne, Australia, it was a public holiday and stupid hot outside (37c = 99F), so I finally decided to tackle one of those big tasks I've had on the back burner, and this one was threatening to eat me alive. The task: Updating my blog and Youtube videos to correct all the links in each. 33 Blogs 53 Videos So. Many. Links. (Some blogs have up to 8 links in them connecting to freebies, resources, masterclasses, courses, and other blogs) I have been successfully putting this...

about 2 months ago • 2 min read

Next month marks 3 years since I took the leap and started teaching Pricing for Creatives and Freelancers. Which is kinda mindblowing to say... Can I tell you Reader, it has not all been sunshine and rainbows. Or cookies and cream. I had some other creative educators tell me pricing was too niche, too limiting, and no one would be interested in learning pricing when others taught more than me. I had days I fell into the trap of comparing myself to other educators, ones with massive teams and...

3 months ago • 3 min read

I'll tell you the reason in a sec, but let me first tell you how I got here. Let's time travel together, shall we? Right around the time I was in my second or third year of full-time freelancing, I almost gave up. I was overwhelmed, I had clients left and right lining up to work with me, and things were good. I should have been absolutely over the moon with joy. I kept telling myself "This is the success we left that hell hole of a job for! This is it!" But every single night when I got home...

3 months ago • 2 min read
White text on a navy blue background reading Cheeky Peek inside the Freelancers Pantry Membership. Two illustrated jars are on the side, with the following text; My monthly membership serving everything a successful, ambitious freelancer needs to build th

December, hey? We made it to the end of 2023 (almost). We've achieved things, we've learned lessons, and we're cautiously peeking at 2024 with a look that says "don't mess this up". Or at least, that's what's going on in my head. I've got plans for 2024, Reader. Big plans. Plans that involve hard work, creativity, and plenty of opportunity. Plans that involve helping more freelancers make more money than they were told they could. Plans to build your confidence, get clarity, and be proud...

5 months ago • 1 min read

Tell me if you’ve heard this before... “Oh you work too hard, you should relax more” “You’re working on your business again this weekend? Don’t you ever stop?” “You are a total workaholic, aren’t you?” Mm. Yeah. If I had a dollar for every time I heard these said to me by well-meaning friends, family, or people who don’t know me very well, I would have the same amount as my business made in revenue last financial year ($408,962.03 to be exact 🤯 how tf am I writing that...) Look, I get it....

10 months ago • 2 min read
No more apologetic pricing please written in white type on a navy background

A few weeks ago, I visited this gorgeous little jewelry shop tucked away in Footscray. It's quite a unique little spot, I had only found it because it was favourite of a friend of mine and she loved their unique pieces, but also how lovely the owner was whenever you visited. I had gone in to buy a birthday present for said friend, a $400 ring for her birthday that myself and a few of her girlfriends were all pitching in on. Whilst I browsed, I overheard the owner speaking to a woman who was...

11 months ago • 2 min read

Ever had a job come across your desk and realised you have zero idea how to quote it? Yep. Me too. Been there. After 14 years, I think I have seen at least 90% of potential quoting scenarios (so much so that I wrote an ebook on it) Something I quietly opened up last year was a place for people to submit their quoting questions, I call it Appetite for Answers. Basically, any quoting conundrum or pricing pickle you have on your plate, you can submit anonymously and I'll dish out the answers to...

12 months ago • 2 min read
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